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Read this next: An oral history of NTS Radio The research has also found that music such as pop and rock have notable variations in how contagious it can be, most likely due to influences such as the radio- according to Rosati. The big difference is that for songs, it doesn’t necessarily have to be physical contact – it could be that my friend used this cool new song in their Instagram story, so now I’m going to go and find it.” “With a disease, if you come into contact with someone who is ill, then you have a certain chance of catching that disease. More specifically, it supports the idea that both music and infectious diseases depend on social connections to spread through populations. “There are probably a lot of people in a population that may already be immune to a genre like electronica, because of their existing tastes,” said Rawson.ĭora Rosati said: “It implies that a lot of the social processes that drive the spread of disease, or analogues of those processes, might also be driving the spread of songs. Read this next: The best tracks of the year 2021 so far He explained how the R0 can be incredibly high for some songs and genres because after posting one Tweet or social media post, you can “infect” hundreds of other fans within minutes, “you can spread a song disease far quicker than you could an infectious disease”.
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This does not automatically imply that more electronica music is downloaded rather, it means that it is distributed faster within a group of fans.įor comparison, chickenpox has an R0 of 10-12 and measles has an R0 of 12-18, making electronica music far more contagious than many common contagious diseases currently present.Īccording to Dora Rosati, the numbers show that electronica fans may be more passionate about their favourite songs, or maybe that electronica fans have a more strongly connected network than fans of other genres.ĭr Thomas Rawson, a disease modeller at Imperial College London, commented by stating that diseases are limited in how they can spread by requiring physical interaction.
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Read this next: How to make the perfect dance music track Pop music was more transmissible, but genres like rock and hip hop outperformed it, with electronica having the highest R0 at 3,430. The research team also calculated the basic reproduction number (R0), an epidemiologic metric used to describe the contagiousness or transmissibility of infectious agents assuming a population has zero immunity, for different genres to make cross-genre comparisons.ĭance and metal had the lowest median R0 scores, at 2.8 and 3.7, respectively.
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The model worked just as well in describing song download trends as it did in explaining the transmission of disease through populations. They examined how well a classic model of epidemic disease, known as the SIR model, reflected trends in song downloads over time by focusing on the top 1,000 songs downloaded in the UK between 20. Read this next: TikTok owners set to launch music streaming service The study, published in Proceedings of the Royal Society A: Mathematical and Physical Sciences, has found that the pattern of music downloads after their release appears to closely resemble epidemic curves for infectious disease.Įlectronica appears to be the most infectious genre of all, according to the research.ĭora Rosati, the study's lead author and a former graduate of McMaster University with a degree in mathematics and statistics, along with her team used a database of nearly 1.4 billion individual song downloads from the now-defunct music streaming service MixRadio. New research has found that music is infectious, and spreads similarly to viruses.